067: Do something different to sell more with Jane Hamill

Описание: Source:
https://www.podbean.com/eau/pb-canf2-...

Jane Hamill, a successful ex-clothing designer and retailer who saw a growing need in this niche for honest advice and specific step-by-step strategies to run a profitable product business without losing your shirt – or your mind.
In this episode we chat about all things fashion business, lessons learned from mistakes made and what works now that leads to more sales.
Discover more in this episode:
6:00 - pricing fears when launching your brand for the first time
reasons why we underprice 
mistakes Jane and Dessy made early on with their brands 
Why “copy-paste” what others do is not a sustainable business strategy
the importance of stock management 
12:00 wholesale - the role it plays in business in today's day and age
19:00 the need to have a backup plan for suppliers, especially in times of economic downturn
20:00 - lessons about managing inventory
How to pivot and adapt to tough times as a brand
25:00 what helps a brand to do well in business one course of income
30:00 Success w FB ads
39:00 Janes advise how to make more sales
Key Takeaways:
“I want to give people a good deal” is NOT the mindset to have if you want to operate a profitable sustainable business;
“ ...that’s working for them, I better do it too” - a common mistake made by many new creative entrepreneurs;
“It’s way more fun to have lots of little bosses than one big boss” is the advantage of selling DTC versus Wholesale;
“Inventory is your biggest expense”
“Your relationship with the customer is the most important thing!”
If we learned one thing from the pandemic is that we cannot just rely on one source of income.
Resources:
Connect with Jane via:
Website: https://fashionbrainacademy.com/
Instagram: @janehamillchi
 
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco
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