You shall go to the Crystal Ball: John Readman on forecasting the eCommerce future
Автор: Browse Basket Buy
Загружено: 2026-02-24
Просмотров: 2
Описание: Most eCommerce forecasts start in the wrong place — a target from above, a media plan shaped by what Google and Meta want you to spend, and ROAS numbers that used to make sense but increasingly don't. John Readman, CEO of Modo25 and founder of ASK BOSCO, joins Dan to unpack why the top-down model is broken, why most brands are massively over-indexed on paid search, and what predictive analytics actually does beyond the buzzword. Plus: the stock-versus-marketing data gap quietly wrecking your decisions, and why John will happily tell you Google is stealing your money.
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