Retail’s Generational Reset: Gen Z, Gen Alpha & The Future of Buying
Автор: Retailers Association of India
Загружено: 2026-02-27
Просмотров: 10
Описание:
In this dynamic roundtable hosted by ETP International, retail leaders explore how shifting generations are reshaping modern commerce.
From Gen X decision-makers to Gen Z influencers and Gen Alpha trendsetters, the buying journey is no longer linear. Families shop together, digitally and physically, with multiple generations shaping a single basket.
Key insights include:
Who really drives purchase decisions today?
Gen Z & Gen Alpha’s digital-first mindset
Honest pricing vs discount dependency
Marketplace challenges & return economics
Managing inventory across omnichannel ecosystems
Balancing legacy customers with next-gen expectations
Innovation vs hype in retail tech investments
As consumer behavior evolves rapidly, retailers must rethink merchandising, supply chains, pricing strategy, and digital integration.
A sharp, practical discussion on staying relevant in a multi-generational retail landscape.
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