Plytix Express Learning: How to win with Google Shopping
Автор: Plytix
Загружено: 2020-04-23
Просмотров: 752
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Welcome to the Plytix Express Learning Webinar!
What is this?
We’re well aware that everyone’s biggest challenge is time. In our efforts to help our customers achieve digital growth, we have decided to create this lesson on Digital Marketing and E-commerce in Google Shopping. This lesson is concentrated into a short but intense 30 minutes.
Download presentation here: https://app.hubspot.com/documents/596...
How to win with Google Shopping
In this video we sit down with Christian Birkholm, former CSM @Plytix, COO at Vårdväskan AB, and Google Shopping Rockstar (6 years of experience). He will take us through the following topics:
Quick introduction to Google Shopping
Google Shopping Feed management
Google Shopping Feed optimization
How Google Shopping bidding works
Best campaign structure and query sculpting for Google Shopping
Followed by a Q&A session at the end of the lesson.
0:00 Introduction
0:38 Agenda
3:02 Feed sources
4:15 Product titles
7:07 Product descriptions
8:34 Product Categories
9:40 Custom Labels
10:51 Dynamic pricing
13:09 Bidding
14:52 Segments
15:33 Apply bid modifiers
16:16 Bid modifiers: Classic examples
18:36 in general
19:59 Fragmented structure
21:37 Device split
23:04 What about search queries?
25:11 Query Sculpting - #2
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