Omnichannel Marketing
Автор: Steisi Gjishti
Загружено: 2025-12-14
Просмотров: 1
Описание:
This video explores Omnichannel Marketing and how integrated customer experiences create value in
modern digital marketing.
Based on Digital Marketing by Chaffey & Ellis-Chadwick (2025), the presentation explains how organisations connect digital and physical channels to deliver seamless, customer-centred experiences.
Topics covered include:
• Definition of omnichannel marketing
• Channel integration and customer journey alignment
• Relevance to digital marketing theory
• Real-world business applications
Reference
Chaffey, D., & Ellis-Chadwick, F. (2025). Digital Marketing (9th ed.). Pearson.
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