The Dot & Key Story | Building a top skin care brand with 500Cr+ scale & 15%+ EBITDA
Автор: DSG Consumer Partners
Загружено: 2025-07-26
Просмотров: 689
Описание:
In this episode, we sat down with Suyash Saraf, CEO and Co-founder of Dot & Key, one of India's most profitable beauty and personal care brands. With revenues exceeding 500 crores and EBITDA margins of 15%+, Dot & Key has achieved what most D2C brands struggle with - massive scale with concentrated focus on just two categories: moisturizers and sunscreens.
In this candid conversation, Suyash reveals:
→ Why they chose to dominate categories instead of diversifying
→ How they built multiple hero products in sunscreen while competitors failed
→ The real reasons behind their stagnation period and comeback strategy
→ Their contrarian approach to capital efficiency and profitability-first growth
→ Why they rejected the typical VC playbook and raised only 50 crores
→ The organizational changes needed when scaling from 0-100 to 100-500 crores
→ How they attracted top talent to Kolkata without a startup ecosystem
From near-failure in 2021 to becoming every BPC founder's benchmark, this is the untold story of building India's most focused beauty empire.
Whether you're a founder or just someone curious about the consumer startup world, this is a masterclass you don't want to miss.
Visit DSGCP : https://www.dsgcp.com
Subscribe for more deep dives into how great consumer brands get built.
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