WayCool – Transforming India’s Food Supply Chain : A Critical Discussion of Case Study

Описание: How do you modernize one of the most fragmented and inefficient food supply chains in the world? This case explores WayCool, an agritech pioneer that’s redefining how food moves from farm to fork across India—combining data, logistics, and farmer-first innovation to deliver scale and sustainability.

At the intersection of agriculture, technology, and cold-chain infrastructure, WayCool is tackling food waste, price volatility, and distribution inefficiency—while building a scalable, purpose-driven business model.

📚 Case Study Highlights:
✅ Integrated model: farm-level sourcing, AI-enabled demand forecasting, and last-mile delivery
✅ Farmer impact: improving incomes, reducing wastage, and shortening payment cycles
✅ Tech innovation: deploying ERP, IoT, and AI to optimize procurement and inventory
✅ Operational scale: managing thousands of SKUs, regional hubs, and temperature-sensitive products
✅ Sustainability focus: carbon-conscious logistics, plastic reduction, and food traceability

💡 Perfect for MBA students, supply chain professionals, agri-entrepreneurs, and social impact investors—this case demonstrates how WayCool blends profit and purpose in India’s agri-value chain.

At SkilledMBA, we decode real-world transformation stories from emerging markets—where innovation meets inclusion.

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