The Blueprint for scaling an alcohol brand

Описание: We sit down with Mark Mahoney to talk about how beverage brands scale from a handful of states to national distribution. The conversation covers portfolio strategy, distributors, capital constraints, and why single-brand plays often stall. Mark explains how alcohol brands actually expand state by state, and where most founders underestimate the work. This is an operator-level discussion about distribution, timing, and surviving industry shakeouts.

Chapters:
00:00 Intro and background
00:45 From beer to spirits and portfolio strategy
01:45 Why New Hampshire matters for early scale
02:45 Portfolio selling vs single-brand growth
04:10 Trademarks, capital, and industry shakeout
05:40 Going from regional to national
07:00 Capital and distributor relationships
08:30 Why most brands stall before 20 states
10:00 Alcohol, alternatives, and demand cycles
12:30 Community, culture, and long-term brand value
16:30 Accessibility, pricing, and shelf presence

Visit my website to learn more: https://shipyard.com/about-shipyard/
And follow me on socials:
  / fredforsleyshipyard  
  / fredforsley  
  / fredmforsley  
  / shipyardnyc  
  / channel  

I'm Fred Forsley, founder and CEO of Shipyard Brewing Company and an entrepreneur passionate about more than just craft beer. Here, I share a behind-the-scenes look at the challenges and triumphs of running various businesses, from brewing to other entrepreneurial ventures. I explore my passions, discuss the vital role of community and collaboration, and show how innovation drives us forward.

Join me as I embark on this journey of creativity, entrepreneurship, and community. Whether you're a craft beer enthusiast, an aspiring entrepreneur, or someone interested in the dynamics of different business sectors, there’s something here for everyone. Let’s discover the limitless possibilities together!