Your Store Is Invisible in AI Search (Fix This Now)

Описание: More of your customers are using AI to research products before they buy. Are you prepared?: https://backlinko.com/ecommerce-aio

Watch next:    • How to Audit & Improve Your AI Search Visi...  

AI search is redefining how people discover and buy products online. From ChatGPT and Google AI to Perplexity, shoppers are now turning to AI assistants that not only recommend products but also link directly to where they can buy them.

That means if your ecommerce store isn’t visible in these new AI-driven ecosystems, you’re leaving serious revenue on the table, especially heading into the holidays and Black Friday.

In this video, Matt Kenyon, independent growth partner at Kenyon Digital, walks you through seven practical steps to prepare your ecommerce site for the rise of AI search. You’ll learn how to structure your content, feeds, and schema for visibility in AI platforms, how to track LLM crawlers like GPTBot and PerplexityBot, and how to make sure your products are the ones AI assistants actually recommend.

Along the way, Matt shares a surprising real-life example: how his 8-year-old used ChatGPT to find and order a Christmas gift for his mom, all within minutes. It’s a glimpse into how consumers will shop in the AI era.

In this video, you’ll learn:

• Why content-rich product pages are critical for AI visibility

• How to optimize your product feeds for ChatGPT, Google AI, and Perplexity

• The importance of schema markup and structured data for ecommerce

• How to check if AI crawlers can actually see your site

• Why prompt and persona-based optimization is replacing keyword lists

• How off-site brand mentions influence AI recommendations

•How to track your AI search visibility like you track SEO rankings

AI isn’t replacing SEO: it’s evolving it. The brands that adapt now will own the next generation of organic discovery.

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00:00: Introduction
01:06: Why AI Visibility Matters for E-Commerce
01:42: Step 1: Build Content-Rich Product Pages
02:17: What “Content-Rich” Actually Means
03:46: Ensure AI Can Access Your Content
04:45: Test What LLMs See on Your Site
06:00: Step 2: Build a High-Quality Product Feed
06:44: What to Include in Your Feed
07:25: Speak Your Customers’ Language
08:10: How Major AI Platforms Use Feeds
09:08: Step 3: Add Schema Markup to Core Pages
10:10: The Debate Around Schema and AI
11:21: Step 4: Monitor LLM Crawlers
12:10: Step 5: Shift from Keywords to Prompts & Personas
13:45: Example: The 8-Year-Old’s Chat with ChatGPT
15:40: Example: Lovevery’s AI-Friendly Product Structure
17:14: Step 6: Seed Your Brand Across the Web
18:45: How to Audit Your Brand in AI Search
19:40: Step 7: Track Your AI Search Visibility
20:30: Final Thoughts & Next Steps
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