Rise and Fall of Smartwatch Industry | Case Study

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From being called the next big thing after smartphones to now struggling to survive — this is the untold story of the Smartwatch Industry’s Rise and Fall.
📱 Once hyped as the ultimate wearable revolution, smartwatches promised health tracking, notifications, and even replacing your phone. Big brands like Apple, Samsung, and Fitbit jumped in. In India, players like Noise, boAt, Fire-Boltt, and Titan made it a mass-market trend.
But the reality? ⚡ Oversaturation, declining innovation, price wars, and the rise of AI wearables have shaken the industry. What started as a billion-dollar dream is now facing a harsh reality.
In this video, we’ll cover:
✅ The history of smartwatches and why they boomed so fast
✅ India’s smartwatch market leaders and their playbooks
✅ Why growth slowed down and consumers lost interest
✅ The hidden challenges brands don’t talk about
✅ What the future holds: AI glasses, fitness trackers, or a comeback?
👀 Watch till the end to see whether smartwatches can bounce back — or remain just another failed hype cycle.

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