Should Your Marketing Budget Include a Contingency Buffer?
Автор: Food Business Playbook
Загружено: 2025-12-08
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Is your marketing budget truly robust enough to handle the unexpected? This video dives deep into a critical question for any business owner: should you always include a contingency buffer in your marketing spending?
Discover why a marketing contingency fund isn't just a good idea, but a strategic necessity:
► Learn the key reasons why unexpected marketing costs or opportunities demand a budget buffer.
► Understand how to determine an appropriate percentage for your marketing contingency fund.
► Explore the benefits of having a flexible budget, from mitigating risks to seizing new market chances.
► Find out how to effectively integrate a contingency into your overall financial planning for marketing.
#MarketingBudget, #BusinessStrategy, #ContingencyPlanning, #FoodBusiness, #MarketingTips
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