The 2026 Business Playbook: Leverage AI Before Your Competitors Do | Epidemic Sound CEO

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Oscar Hoglund built Epidemic Sound into a $1.4B company behind 3 billion daily views. He shares frameworks for scaling any business: understanding value chains, using AI to democratize professional tools, and why the "Three Why" analysis matters more than rushing into AI products. For founders and anyone building with AI.

0:00 Intro
01:02 What makes content viral
03:58 The "CROSS" strategy explained
07:47 The AI сontent revolution
11:09 Content framework 2026
12:20 Must-Have creator tool
13:50 From feature to platform
20:18 Value chain leverage
23:03 Hiring A-Players secret
23:59 Why hustle fails
27:51 Give more than you take
29:30 Oscar's network strategy
31:10 Staying sane as a CEO
33:04 Oscar's breaking point
34:33 Top AI tools Oscar uses
35:30 The three WHY framework

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