IP LAWYER REVEALS: Legal Traps for Influencers, Brands, and Marketers

Описание: What if the contract for your next big brand or marketing deal was actually a monster, and it just swallowed the rights to your best work?

In this spine-chilling episode of Spellbinding IP, rock-and-horror-loving patent attorney Julie King confronts The Contract from the Black Lagoon. With over 25 years of experience as a lawyer, Julie reveals the hidden claws in marketing contract clauses that can wound your business, destroy consumer trust, and leave you legally exposed. We’re breaking down complex US legal issues into plain language so you can create killer content while keeping your legal defenses airtight.

In this episode, we unearth:

• Trap One: The Siren’s Copyright Song Luring Content Owners Astray: Who truly owns the photos, videos, or songs created for a campaign—and why the phrase "work made for hire" is often useless for independent contractors. (at 1:20)

• Trap Two: The Leviathan Grip of the FTC’s Rules About Transparency and Disclosures: Learn how to dodge crippling FTC fines and class-action lawsuits by making your #Ad or #Sponsored disclosures clear and conspicuous. (at 6:46)

• Trap Three: The Trademark Terror: Protecting the Creator’s Brand: How broad contract language or a "sad beige lawsuit" can let a brand tarnish the goodwill you’ve built into your own name, look, and style. (at 9:18)

• The Deepfake End of The Lagoon: The rapid, complex fight against the unauthorized use of AI to clone or duplicate your voice and likeness, and the protection offered by state laws like the ELVIS Act. (at 16:31)

Stop signing bad deals! If you’re a small business, brand, or creative entrepreneur, your contracts are the only thing standing between a profitable collaboration and a legal nightmare. Visit KingPatentLaw.com to learn how to fortify your contracts today!

Intellectual property is one of the most terrifyingly useful tools you have. If you’re a creator or other entrepreneur ready to build a frighteningly powerful brand and business, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your creations, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com.

I’m Julie King, a licensed attorney in Champaign-Urbana, Illinois, and I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe if you haven’t already!

You can find all of my other frighteningly good content on the King Patent Law website, at "Spellbinding IP: Patent, Trademark, and Business Strategy" on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

Thank you for tuning in. Stay legally sharp, and keep rocking your IP!

#intellectualproperty #InfluencerMarketing #RightOfPublicity #Deepfake #ELVISAct #smallbusinesstips #copyright #influencer #marketing