The Broken Heart – Your Choices, Your Health, Your Future

Описание: The Broken Heart is a 3-minute short film that explores the health consequences of modern life and daily choices. Through an emotional and relatable narrative, the film tells the story of a man in his early 50s who, from a hospital bed and through a series of flashbacks, takes us through moments of his adult life. The film demonstrates how small, everyday choices accumulate, leading to life-altering consequences.

At its core, The Broken Heart calls to awareness, urging individuals to rethink their priorities and take preventive measures against heart disease. However, the film delivers this message in a subtle, balanced, and understated way, allowing the viewer to naturally arrive at this conclusion rather than presenting it in a direct and didactic manner. With heart disease remaining one of the leading global health concerns, The Broken Heart serves as a compelling reminder that prevention should never be overlooked.

Beyond reflection, the film is designed to engage healthcare professionals and drive interest in Novo Nordisk’s research on heart disease. It positions Novo Nordisk as more than just a pharmaceutical company - it embodies a more holistic approach to health focusing on prevention rather than medicine.

What makes this film innovative is its use of emotional storytelling rather than traditional pharmaceutical or scientific communication. Instead of relying on facts and figures, it allows the audience to feel the importance of prevention, making the message deeply personal and impactful. At the same time, its impact reaches beyond and connects this feeling to Novo Nordisk and its latest research.

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