If It's Worth Saying, It's Worth Repeating

Описание: The Importance of Key Messages

In this video, organisational psychologist and leadership expert Clifford Morgan explores the power of key messages in leadership and why repetition is the foundation of effective communication.

Drawing on lessons passed down through generations—and reinforced through military service, business, and endurance challenges—you’ll discover how a clear message, delivered consistently over time, shapes mindset and drives sustained performance.

If you’re a leader or executive preparing your team for a critical project, cultural shift, or strategic priority, this episode will challenge you to get specific. Not broad themes. Not vague intentions. But precise statements that anchor behaviour. Learn why most leaders underestimate the volume and spacing required for messages to stick—and why the answer to “How many times do I need to say it?” is always: more.

You’ll also uncover four types of key messages—personal, cultural, seasonal and projectual—and how to align reward, reinforcement and behaviour to ensure your message translates into action. If you want sharper communication, stronger alignment, and measurable performance, start by defining your key messages with discipline and intent.

Clifford is the director of Lumian Consulting and works with executives and business owners across the Defence, protective services and construction industries.