How Stores Make You Choose Their Favorite Option — Not Yours | Relativity & Decoy Pricing (PPS #3)

Описание: Why do we choose the “smart deal” even when we don’t need it? And why do stores add products they don’t even expect to sell? 🤔
Welcome to Psychological Pricing Secrets #3, where we reveal how relativity and the decoy effect quietly shape your choices.

In this episode, you’ll learn:
• Why we make decisions through comparisons, not logic
• How a “useless” option pushes you toward the choice stores want
• Why the Large coffee often feels like the best deal
• How headphone prices, smartphone storage tiers, and wine prices are designed to steer you toward specific choices
💡 Once you see these patterns, you’ll start spotting decoys everywhere.

⏱ Timeline / Chapters
00:00 – Intro: Why “smart deals” feel irresistible
00:43 – Relativity: The Economist pricing experiment
02:54 – Relativity in everyday choices (house example)
03:39 – Decoy Effect: How adding a bad option boosts sales
04:54 – Coffee shop: Why Large feels like the best value
05:35 –The “middle option” trick: Headphones, phone storage, and wine pricing
06:46 – Key takeaways
07:39 – Closing

👉 About This Channel Welcome to Dr. Kim Insights — where I explain business concepts, research, strategy, career development in a simple and useful way,

👍 If you love uncovering the hidden strategies marketers use to shape your decisions, hit LIKE and SUBSCRIBE—you won’t want to miss the next episodes!