Communication skills: lecture (1) what is communication? ما هي مهارات التواصل؟

Описание: الكتاب من صفحة 1 وحتى صفحة 17
Course Description
This course is designed to provide an overview of health communication and education and their potential to influence the social and cultural norms that drive individual behaviors. Students will become familiar with the role of communication in health interventions—such as advocacy, education, persuasion, and counseling—and understand the steps to social and behavior change.
They will also gain a basic understanding of a number of theories that are used to design health behavior change interventions.

Core Knowledge
By the end of this course the students should be able to:
•• Recognize the influence of social and cultural norms on health behaviors, and discuss relationships between multiple factors—individual, community, environmental, policy—that affect health
•• Define communication and explain its roles in health interventions
•• Describe the communication process and identify types of communication, specifically, verbal and non-verbal, interpersonal and intrapersonal
•• Illustrate various communication channels—such as mass media, community-based media, social media, digital media, and interpersonal communication—used in health communication interventions
•• Discuss the steps to behavior change and ways to bring about normative change
•• Identify the differences and similarities between health education and promotion; information, education and communication (IEC); and social and behavior change communication (SBCC)

Core Skills
By the end of this course the students should be able to:
•• Describe the importance of communication as a social process and tool for improving health
•• Analyze the complexities in changing harmful social norms
•• Identify strategic approaches and steps to social and behavior change
•• Explain basic communication theories at the individual, interpersonal, community and policy levels, and demonstrate examples of how they can be applied to health interventions
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