The Missing Piece in Your Automated Booking Process (+ What Gets You Paid Faster) with Colie James

Описание: If you’ve ever gotten a little too excited about “workflows” and “automation” only to realize that something is still not clicking... this one’s for you. We talk about an overlooked, not-so-glam part of your CRM that can quietly change everything: the actual words your clients and leads are reading. Because it doesn’t matter how slick your setup is if your actual communication feels like an afterthought.

If you’ve been dealing with people who hesitate, disappear after inquiring, or need a whole sales call just to figure out what happens next—this conversation will make you rethink what “good communication” really means. Colie breaks down how your emails can do the heavy lifting: build trust, guide people without hand-holding, and even shorten your sales cycle (especially if you do not want to live on discovery calls).

And we don’t just stay in the “getting hired” stage. One of my biggest takeaways is what happens after someone books—because so many businesses go quiet once the invoice is paid, then wonder why clients feel unsure, needy, or less excited. We get into how to nurture people through the experience so they feel taken care of the whole way (and so you’re not stuck answering the same questions on repeat).

Also: I share what changed for me when I started emailing weekly—even with a small list—and how that helped me stay top-of-mind without relying on Instagram. If you’ve been thinking “email marketing feels like a lot,” you’ll like this part.

👉 If you want to go deeper, Colie’s next “Email Like You Mean It” sprint runs February 2–6: https://coliejames.com/email

🎙️ In This Episode:

Why “automation” doesn’t work if you are undercommunicating
How to make your CRM emails build trust and shorten the sales cycle
What to include in inquiry emails so clients don’t hesitate (or ask 10 follow-up questions)
How to write emails that do the “sales call” work for you—without being pushy
How post-booking emails lead to raving fans, referrals, and rebookings
The overlap between client communication and weekly email marketing


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ABOUT THE KARA REPORT
Hey, I’m Kara—a marketer, blogger, entrepreneur, and the CEO behind The Kara Report. I love about breaking down marketing, business, and search-driven growth strategies (like blogging for SEO and Pinterest) in a way that actually makes sense (and hopefully doesn’t put you to sleep). Whether it’s writing, content marketing, or scaling a business, I love finding what works and sharing it with people who are just as obsessed with big ideas and smart strategies as I am. When I’m not deep-diving into marketing trends, you’ll probably find me brainstorming my next big project or fueling up on way too much coffee.

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