Google Backtracks on Killing Your Ad Revenue

Описание: Google may have just saved your display ad revenue!

In a surprising announcement, Google said they are no longer getting rid of third-party cookies, which is a big win for anyone relying on ads and affiliate revenue.

But don’t celebrate just yet - there’s a twist that might still dent your earnings.

Plus, we take a look at some promising signals for sites hit by recent updates, which might hint at what’s coming in the imminent core update.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Here at Authority Hacker News, we cover the latest cutting-edge news from the world of search and online marketing.
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SOURCES
https://jmedia.notion.site/Google-Bac...
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Timestamps:
00:00 Intro
00:43 Google on third-party cookies
01:54 What are cookies actually?
02:50 Implications of removing third party cookies
03:45 HCU traffic upticks
04:04 Recent traffic boosts hinting at imminent core update?
04:58 Importance of branded search in site visibility
06:22 Impact of TLDs on rankings
07:28 Impact of URL slugs and subdomains on rankings
08:01 Debate of the Week!
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