Why Personal Stylists Are Afraid To Find A Niche Client Segment - April 'Tea & Chats' Masterclass

Описание: JOIN US NEXT TIME! Head to our industry group @StylingAdvisoryCommittee on Facebook, grab a cup of tea and join our monthly virtual chats with personal stylists from around the world!

Each month, we pick a topic that relates to marketing a personal styling business and talk through our own ideas, challenges, insights and experiences.

It's fun, it's casual and you always get the sense that you are not alone in your business!
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WHY IT'S IMPORTANT TO FIND A NICHE....

Who is struggling to get clients, subscribers, course attendees, webinar attendees?

Who has created a style course with loads of useful, relevant styling information that could benefit most people?

To be found by ideal clients in this digital landscape, to build connections and convert those connections into clients, we need to stop scratching the service with the masses and go deep with a few.

Why we are scared to get specific about targeting a styling client group, even though we know it's the smartest business decision??

These seem to be the biggest fears about committed wholeheartedly to 1 small, specific segment:

• Too hard to narrow down
• Don’t know what it means
• Don’t think it’s worth it
• Worried you’ll choose the wrong one
• Feel like you can help everyone and don't want to limit yourself

Whilst you can help technically style/serve everyone, niche marketing helps us focus on a unique segment of potential clients/customers based on location, lifestyle, occasion, style, culture, need, price, behavior so we appear more relevant to their unique needs.

The game here is to stand out from every other brand or business targeting the same people.... without ad spend, this is hard!

My advice is to stop blending in and start standing out.

Find an underserved market and commit to serving them with every, single, element of your business.

Want to learn more about how to market a styling business?🚀💰

Our Stylist Marketing Collective is a fortnightly group marketing program where you'll learn the BEST way to attract styling clients from global experts and then implement them together.

https://www.stylingadvisory.com.au/se...