AI, Customer Success & Customer Marketing (Engagement OS)

Описание: Customer acquisition is getting more expensive.
Retention and expansion now drive the majority of revenue.

https://www.everafter.ai/webinar/intr...

In this webinar, Gal Biran (Base) and Noa Danon (Ever After) explain why the traditional GTM stack is breaking — and why the future is a unified Customer Engagement OS powered by AI, Customer Success, and Customer Marketing.

Instead of disconnected tools, teams, and data silos, companies need a single system that orchestrates the entire customer lifecycle — from onboarding to adoption, advocacy, expansion, and retention.

In this conversation you'll learn:

• Why the traditional revenue flywheel is broken
• How AI is transforming customer engagement programs
• Why Customer Success and Marketing must collaborate
• What a Customer Engagement OS looks like
• How data, personalization, and automation enable customer-led growth

If you work in Customer Success, Customer Marketing, Lifecycle Marketing, RevOps, or GTM, this session will help you rethink how modern companies engage customers.

00:00 The future of customer engagement
01:52 What is digital customer success
02:44 Why Base and Ever After joined forces
05:06 The revenue flywheel is broken
06:18 Customer reputation in the AI search era
08:00 The missing system: lifecycle orchestration
09:49 How SaaS created tool chaos
14:51 Market pressure: AI, budgets and efficiency
20:39 Why CMOs are shifting to lifecycle marketing
23:48 The complexity inside customer success teams
26:55 The new alliance: CMO + CCO
31:05 Why most companies are not truly customer-centric
36:30 Introducing the Customer Engagement OS
41:16 Using customer data to improve products
49:04 How AI agents transform customer programs
55:34 How to build a customer-led growth strategy
57:25 Final thoughts and next steps