Citrus Powerhouse Trent Bishop on Leadership, Strategy and Giving Back

Описание: In this episode of Importer Insight, host Amanda Horney interviews Trent Bishop, President of Zano Fresh and a highly respected leader in the citrus industry.

With over 30 years of experience, Trent shares his journey from produce sales to executive leadership—offering insights into the realities of sourcing from Mexico, the rise of private labeling, and the evolving challenges facing citrus today.

Trent also discusses his work with Texas A&M University and his commitment to mentoring the next generation of industry professionals. He is the proud recipient of the prestigious Tyrus R. Timm Honor Registry Award, recognizing his contributions to agriculture and leadership.

If you're in produce, trade, education, or simply want to learn from a seasoned executive helping shape the future of fresh—this is an episode you won’t want to miss.

Chapters

00:00 Introduction to the Fresh Produce Industry
01:20 Trent Bishop's Journey in Fresh Produce
02:40 Partnership with ZanoFresh
04:09 Challenges in the Citrus Industry
06:47 Best Experiences in the Industry
09:12 Import vs. Domestic Programs
11:23 Food Safety Standards in Mexico
13:16 Future of the Citrus Industry
16:43 Challenges of the Food Safety Modernization Act
19:31 Involvement with Texas A&M University
24:02 Recognition and Humility
25:18 The Global Citrus Board Initiative
27:40 Consumer Demand and Industry Collaboration
29:47 Challenges in the Lemon Market
33:27 Impact of Citrus Acreage Decline
35:44 Branded vs. Private Label Citrus
37:50 Learning from Mistakes in the Industry
39:28 Advice for the Next Generation
42:28 Closing Thoughts and Industry Support
43:25 Disclaimer