BMW India plans to roll out 10 new products in 2026 I Hardeep Singh Brar Interview I AP Dialogue
Автор: Autocar Professional
Загружено: 2026-01-15
Просмотров: 1087
Описание:
BMW India recorded its best-ever sales performance in 2025, delivering 18,001 vehicles and growing 14% year-on-year. In this conversation with Prerna Lidhoo, Hardeep Singh Brar, President & CEO, BMW Group India, breaks down why the luxury carmaker had a standout year and what’s driving the next phase of growth.
From electrification and long-wheelbase models to an assured buyback programme for EVs, aggressive product launches, and rapid network expansion, Brar explains the strategy powering BMW India’s momentum. He also addresses foreign exchange volatility, potential US tariff risks, and the evolving profile of India’s luxury car buyers.
Key talking points:
BMW India’s record 2025 sales performance
MINI’s growth and brand strategy
BMW’s EV push and assured buyback programme
10 new product launches planned for 2026
Expansion to 50 cities and 120 touchpoints
Key challenges and global headwinds
What’s driving BMW India’s growth going forward
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