Dev Community in the Age of AI: How Human Connection is More Important than Ever

Описание: AI is scaling everything—support, content, workflows, even “community.” But in the middle of all that automation, one thing matters more than ever: human connection.

In this talk from Digital Cut 2026, Sarah Jane (SJ) Morris , who leads Developer Community at HubSpot, shares a practical framework for building stronger communities in the age of AI—whether you lead a developer community, customer community, partner ecosystem, or any B2B community where trust and collaboration drive growth.

In this video, you’ll learn:

How AI is changing what “community” means in B2B ecosystems

Why the definition of “builder” is expanding (developers + RevOps + low-code + solution architects + AI-native roles)

How to rethink segmentation: stop asking “What’s your title?” and start asking “What are you building—and how can we help?”

A community “flywheel” strategy you can remix for your own brand:

Segmentation + tooling (persona × engagement × intent)

Community embedded in the customer/builder journey

Mentorship as the center of gravity for real human-to-human growth

Intentional events (virtual + in-person) that feed programs, content, and product feedback loops

How to use AI to handle the routine (triage, matching, routing, pattern recognition) while humans focus on trust, collaboration, and relationships

The big takeaway:

AI can scale operations—but it can’t replace belonging.
The communities that win will use AI to create more room for people to connect, learn, and build together.

Connect with SJ: sarahjanemorr.is