Conditional sale offer - explained
Автор: B2Bwhiteboard
Загружено: 2013-03-18
Просмотров: 781
Описание:
In direct marketing a conditional sale offer is like a free trial offer. Here, a sample of a product is supplied to people on the basis that acceptance of the complete series will be given consideration. For example, a prospect requests a free sample of an item such as a magazine on the condition that their name will be entered as a trial subscriber for 12 months. If the prospect wishes to subscribe, he pays the account for the remaining issues. Alternatively, if the prospect chooses, he may send the account back cancelling his trial subscription and owe nothing.
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