Strategies for Effective Learning Solutions: Bridging L&D and Marketing

Описание: In the ever-evolving landscape of Learning and Development (L&D), professionals always face new challenges. Beyond defining learning objectives and designing learning programs, they must now curate engaging, scalable, and measurable learning experiences. This session will draw on the marketing world and focus on insights and practical tips for creating effective learning experiences that drive organizational growth.

Including:

Marketing Funnel: How you can leverage L&D objectives and campaigns with the Marketing Funnel, optimizing engagement at every stage.
Customer-Centric Learning: Put learners at the center. Applying Marketing’s customer-centric approach to drive bespoke and impactful solutions.
User Experience (UX): The critical role of UX in learning success. Learning solutions and journeys with learners’ needs in mind.
SME Engagement: Borrow from Marketing’s playbook. Ask key questions to challenge Subject Matter Experts (SMEs) and enhance learning solutions.
Promotion and Activation: The importance of promoting learning initiatives. How to secure resources from the outset.

Speaker: Caterina Bonfiglio, Global Learning & Development Director, Danone

Recorded at Corporate OnlineEd 2025