From Brand to Bottom Line: What Really Drives Business Growth

Описание: From Brand to Bottom Line: Understanding What Really Drives Business Growth

In this high-impact edition of the Business Recovery Series, Enterprise Uganda hosts Susan Nava, a seasoned business advisory leader with over 15 years of experience in sales, operations, communications, and strategic market navigation across Africa. This masterclass unpacks the powerful link between branding, communication, operations, and business growth, showing entrepreneurs how to build truly market-ready businesses.

Susan breaks down how strong branding influences customer trust, investor confidence, and internal alignment. She highlights practical strategies for improving productivity, managing risk, shaping public perception, and positioning your business for sustainable growth in Uganda’s dynamic business environment. The session reinforces Enterprise Uganda’s commitment to delivering world-class Business Development Services (BDS) that support entrepreneurship, leadership, and innovation.

Whether you are scaling, repositioning, or entering new markets, this session equips you with the clarity and tools needed to elevate your brand—and your bottom line.

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