From Chile to the U.S.: How Cristóbal Murillo Built Selk’bag into a Global Outdoor Brand
Автор: Retail War Games
Загружено: 2026-03-04
Просмотров: 3
Описание:
Cristóbal Murillo left Chile with two suitcases, a bold idea, and a dream: to turn Selk’bag into a global outdoor brand. Today, his wearable sleeping bag is sold across the U.S. and Europe, with collaborations that include Marvel, Star Wars, and some of the biggest entertainment franchises in the world.
In this episode, Cristóbal shares how a quirky idea born in Santiago became a worldwide success, what it took to break into the U.S. retail ecosystem, and how he navigated licensing deals, distribution challenges, and the shift from wholesale to D2C.
We also dive into his first-ever trip to Patagonia, the decline of iconic trade shows like Outdoor Retailer, and how TikTok and social commerce have reshaped Selk’bag’s growth.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
