Raghunandan Saraf on Craft, Code, and ‘Make in India’ | Raghunandan Saraf | TEDxRamjas College
Автор: TEDx Talks
Загружено: 2025-12-15
Просмотров: 29
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Raghunandan Saraf shares how a legacy family business evolved into India’s largest online solid-wood furniture brand. Through technology, sustainability, and a deep respect for craftsmanship, he shows how tradition can scale without losing its soul. Raghunandan Saraf is the Founder & CEO of Saraf Furniture, India’s largest online wooden furniture brand. With over two decades of experience, he has transformed a traditional family business into a modern, tech-driven enterprise known for premium quality and craftsmanship.
Under his leadership, the brand has become synonymous with 100% solid Sheesham wood and sustainable production. His innovative approach to digital marketing, logistics, and direct-to-consumer retail has redefined how India buys furniture online.
A strong advocate of “Make in India,” Raghunandan Saraf’s journey blends tradition with technology, innovation, sustainability, and empowerment in Indian entrepreneurship. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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