Elevar
Learn about conversion tracking, server-side tracking, conversion rate optimization, Google Tag Manager, and advanced analytics tips for Google Analytics from industry experts at Elevar. With a focus on eCommerce and Shopify, we share what is working for our customers today.
Scaling Profitability in a Multichannel World
Email Flows that Convert w/ Omnisend
BFCM 2025: Should You Test or Code Freeze? (With Clickvoyant & Hannaford)
Smart Tests, Bigger Q4: How to Run High-Reward Experiments Without Risking Revenue
Unassigned/Direct None Traffic in GA4
New Customer Purchase Event
What Does (data not available) in GA4 Mean?
Tag to Nurture: Segment Smarter with Zero Party Data
CRO Wins with VoC Data
Enrich Hotjar with User Data
How to Load GTM on Shopify Checkout and Thank You Pages
Custom Events
Google Consent Mode Made Easy
Multi-Touch Attribution: What’s Working, What’s Dead, and How to Fix It
Omni Ads Are Here: The Meta Ad Format Driving 300%+ In-Store Sales
3 Flows Making or Breaking Your Retention Engine
Navigating the New SEO Landscape + How AI is Changing Discovery
Meta Event Match Quality Scores -- How They're Scored + How They Impact Performance
Data-driven Marketing Using Multi-touch Attribution
Propensity Scoring
Growth for Mid-Market Brands
Future of Targeting: New Customer Acquisition
Future of Data Activation: How to Go from Analytics to Decisions
Omnichannel Marketing and Personalization
Future of Attribution
Future of Your Bank Account
Identifying, Collecting and Activating Customer Data Across Channels
Create Video Shorts That Drive $$$
Demystifying ML and AI for Brands: Benefits to Expect Through 2025
Owning Your Data and Becoming Truly Data-Driven