Cate Costa

Tips for Naming Your Business

How to Beat Your Bigger Competitors in Attracting and Retaining Top Talent

Why You Should Focus on Tax Optimization, Not Tax Minimization

A New Perspective on Networking That Will Be Especially Exciting for Introverts

Tips for Splitting Equity Between Company Co-Founders

The Only Two Ways to Grow Your Business

5 Minute Finance Lesson: Financial Statement Basics

Undertsanding Network Effects vs Virality vs Economies of Scale

Best Gifts for Entrepreneurs 2017

How to Create an Employee Handbook That's Actually Useful for Your Business

Build Your Business with New Venture Mentor from Venture Catalyst Consulting

To Succeed in Business Focus on Building the Business, Not on Raising Funds

Want Your Business to Succeed? Don't Take It Personally

The Most Important Thing An Entrepreneur Can Do In A Crisis

How to Get Customers to Rave About Your Business and Do Your Marketing for You

The Easiest Way for Entrepreneurs to Instantly Increase Their Productivity

A Great Free Tool for Entrepreneurs - Why I Love Credit Karma

Why Quitting is Sometimes Good (The Difference Between Quitting and Giving Up)

Are You An Entrepreneur Suffering From Impostor Syndrome?

How to Increase Your Chances of Having Your Guest Blog Pitch Accepted

Should You Crowdfund or Do a Pre-Sales Campaign?

My All Time FAVORITE Productivity Tool

Viewer Request: An Overview of the Business Model Canvas

To Build a Successful Business Stay Focused on What You Can Control

How to Project Humility and Confidence When Giving a Business Pitch

How to Talk to Customers Knowing You Can't Trust What They Say

How to Prioritize Customer Segments Quickly

Sorry Entrepreneurs , There is Such a Thing as a Stupid Question

What to Do with the Dogs in Your BCG Matrix

Using 5 Whys to Ensure Your Business Goals and Strategy Are Aligned