Experiment Nation
The Global Conversion Rate Optimization and Product Experimentation Community
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Learn from our Interviews with Experimenters and CROs, our past Conference Sessions, and our Tutorials. New content Every week. Subscribe to our weekly newsletter: https://experimentnation.substack.com/
Our hosts:
Rommil Santiago, Richard Joe, Khalil Guliwala, Charlotte April Bomford, Tracy Laranjo, and Claire More
Founded by Rommil Santiago, an Award-winning Conversion Rate Optimization Leader, Experiment Nation is a Global Community that seeks to give all those who are interested in experimentation from around the world a voice – including Conversion Rate Optimizers (CRO), Product Managers, Growth Managers, Analysts, Researchers, UX designers, and Marketers.
Return to Basics: Analytics & Interpretation in A/B Testing Presented by Ellie Hughes
Ethical experimentation featuring Namrata Agarwal
Staying true to experimentation: Navigating the scrappy world of mobile apps featuring Jason Gossett
Shaping the future of experimentation: the top-7 jobs AI will create ft. Deborah O'Malley
Don't Drop Thinking: Using AI to augment the world's best supercomputer (your brain) - Rhys Mohun
Grow your career in experimentation: Insights from 1K job posts and practitioners ft. Kevin Anderson
Autopilot vs Digital Science: CRO in the Age of AI featuring Ishan Goel
Experimentation is an Operating System featuring Jonny Longden
Landing Your Next Experimentation Job through Product Analytics ft Miguel Curiel
Building Experimentation Programs from Scratch with Emiliano Blanco
Ethical Testing & Design in Experimentation: Leaks vs. Puddles Framework (w/ Namata Agarwal)
Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture
Why Most Experimentation Programs Fail featuring Manuel Da Costa
Create a Growth & Experimentation Strategy with Paul Randall from Speero
Experiment Nation Connects 2025 Teaser
Construyendo equipos de growth: Habilidades, experimentación y estrategias sin límites
Descifrando el CRO en América Latina: Datos, Experimentos y Superando Obstáculos (con Leonel Moreno)
5 years of Experiment Nation
The Secret to Building a High-Value CRO Program with Achille Vaulot
The art and science of improving experiences with Namrata Agarwal and Luiza de Lange
Optimize the Journey: Captivating User Experience at Every Turn with Achille Vaulot
Paradigm Shifts and CRO with Nathan Pedrozo
How Marketing and Product Teams Drive Impact Together
Scaling Experimentation in Organizations with Anastasiia Lynnyk
Advanced Testing Techniques with Deborah O'Malley
Make experiments matter with Jess Vandenbruggen
Experimenting in the Product-Led Growth Flywheel with Tim Mehta
Leveraging Workshops for Experimentation Buy-In and Engagement with Gertrud Vahtra
The Importance of Diversifying Your Experiment Metrics with Carolanne Sinacore
Wireframing for CROs with Gerda Vogt-Thomas