Experiment Nation
The Global Conversion Rate Optimization and Product Experimentation Community
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Learn from our Interviews with Experimenters and CROs, our past Conference Sessions, and our Tutorials. New content Every week. Subscribe to our weekly newsletter: https://experimentnation.substack.com/
Our hosts:
Rommil Santiago, Richard Joe, Khalil Guliwala, Charlotte April Bomford, Tracy Laranjo, and Claire More
Founded by Rommil Santiago, an Award-winning Conversion Rate Optimization Leader, Experiment Nation is a Global Community that seeks to give all those who are interested in experimentation from around the world a voice – including Conversion Rate Optimizers (CRO), Product Managers, Growth Managers, Analysts, Researchers, UX designers, and Marketers.
Create a Growth & Experimentation Strategy with Paul Randall from Speero
Experiment Nation Connects 2025 Teaser
Construyendo equipos de growth: Habilidades, experimentación y estrategias sin límites
Descifrando el CRO en América Latina: Datos, Experimentos y Superando Obstáculos (con Leonel Moreno)
5 years of Experiment Nation
The Secret to Building a High-Value CRO Program with Achille Vaulot
The art and science of improving experiences with Namrata Agarwal and Luiza de Lange
Optimize the Journey: Captivating User Experience at Every Turn with Achille Vaulot
Paradigm Shifts and CRO with Nathan Pedrozo
How Marketing and Product Teams Drive Impact Together
Scaling Experimentation in Organizations with Anastasiia Lynnyk
Advanced Testing Techniques with Deborah O'Malley
Make experiments matter with Jess Vandenbruggen
Experimenting in the Product-Led Growth Flywheel with Tim Mehta
Leveraging Workshops for Experimentation Buy-In and Engagement with Gertrud Vahtra
The Importance of Diversifying Your Experiment Metrics with Carolanne Sinacore
Wireframing for CROs with Gerda Vogt-Thomas
How to think like a psychologist with Isabella Klaassens
Ditch the training wheels - Test your own ideas with Ryan Thomas
Doing vendor analysis without losing your head with Florent Buisson
CRO - A team of one with Carmen Albisteanu
Using a Modular Content System to Streamline Testing and Optimize Conversions w/ Kay del Rosario
Purpose Matters: Experimentation and CRO for low traffic sites with Carla Quizon
AI Integration in the Product Experimentation Lifecycle with Nils Stotz
Funnel experimentation within app environments with Trang Quach
Increase your testing velocity and serve the HiPPO 20 ideas with a side of data with Jessica Jobes
Navigating App Optimization with Ekaterina (Shpadareva) Gamsriegler
Estrategias para CRO y Growth: Tráfico, medición y liderazgo
Building Your CRO Brand with Tracy Laranjo
Have a strict definition of your target audience with Dr. Else van der Berg