Testing Theory
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.
My channel is all about teaching you the principles of conversion rate optimization that apply to every site so you can get better results with each split test and increase your conversions and profit.
So if you're a pro tester that wants to use conversion rate optimization to increase your site conversions, make sure to subscribe to my channel right now.
As you can see, my channel publishes videos that focus on building tester's knowledge so they can create a culture of optimization in their company. You'll learn from CRO case studies, actionable tips, and "in the trenches" examples from real A/B and multivariate tests.
If that sounds like something that could help improve your testing, then make sure to join me by subscribing!
A/B Testing Interview Questions
A Job doing A/B Testing - Exploring a Career in Digital Optimization
A/B Testing - Get Started in 10 Steps - a Cosmic Voyage
What is AB Testing? - Data Science Essentials
2600 Year Old A/B Test - Introduction to AB Testing
Prospect Theory, Loss Aversion, and A/B Testing
Key Question to Create a Culture of Experimentation
A/B Testing Statistics Made Easy
A/B Testing Misconception More Traffic is More Risk
The Global Pandemic and A/B Testing
A/B Testing for UX Designers
A/B Testing vs Multivariate Testing
A/B Testing Skills For Professional Optimizers
A/B Testing for Product Managers
"My Precious" A/B Testing Strategy
From Validating Assumptions to Data Driven Optimization
Ideation Framework for Generating A/B Testing Ideas
Asking Visitors vs Visitor Behavior - Site Optimization
SEO and A/B Testing - Impact Explained
Counterweight Measurement Strategy for A/B Testing
Living Roadmaps for Better A/B Testing
Tack on A/B Testing Strategy Blunder
Beware the Best Practices in A/B Testing
Speed vs. Control - Doing More or Isolating Changes
Evaluating A/B Tests with the Efficiency Equation
A/B Testing Strategies: The Guess Who Strategy
Actionable Rates of Action - Analytics to A/B Testing
Experience Optimization NOT Conversion Rate Optimization
Combining Multiple Testing Strategies
Case Study: Order Confirmation Page A/B Test