MarketLytics
MarketLytics is a digital analytics consultancy that transforms marketing and customer data to improve the performance of websites, apps, and campaigns.
We serve clients across North America and Western Europe.
Over the last 14 years, we have completed over 800 engagements . Last year, we enabled our clients to deliver exceptional experiences to 300M+ users and optimize $100M in marketing spend. Our expertise spans various industries, including eCommerce, NGOs, marketplaces, SaaS, and digital agencies.
We drive ROI and optimize performance through:
- Customer data management
- Marketing attribution
- Martech activation
- KPI optimization
- Strategic business intelligence
- Expert Analytics Audit
- Tracking & Warehousing
- Insightful dashboarding
Multi-location Business are Often Missing Out On Half of Their Marketing ROI.mp4
How I help marketers receive value faster in data integration.mp4
HOW I HELP MARKETERS BETTER UNDERSTAND THEIR FUNNEL
How to add a new website to Google Analytics 4?
How to measure the impact of digital marketing by Hussain Mehmood
How to add Google Analytics to Shopify in Two Minutes
Connecting business problems with data by Hassaan Khalid
Promising segments in 5 minutes by Omair Shaikh at MeasureCamp Baku on October 15th 2022
How to measure a useful event? By Hussain Mehmood at MeasureCamp London on May 14th 2022
Customer Testimonial - Cherie
Customer Testimonial - Sujan
Customer Testimonial - Luke
Customer Testimonial - Martijn Scheijbeler
How to work with developers in implementing Google Tag Manager on an Ecommerce Site
How to plan & implement Google Tag Manager on Ecommerce Site
What are Attribution Models? Google Analytics for Beginners
What is Attribution Modeling? Google Analytics for Beginners
How does Google Analytics collect data from your website?
Google Analytics: How to track Ecommerce? Standard Ecommerce Vs Enhanced Ecommerce