Mike Rhodes
G'day. I love to teach.
I've co-authored the world's best selling book on Google Ads (with Perry Marshall) but it's out-of-date before it's published because Google changes so fast. That's why I've created this channel. To give you the up-to-date, cutting-edge Google training you want to squeeze the most from your campaigns & get the best ROI on your advertising dollar.
My award-winning agency WebSavvy.com.au is based in Melbourne, Australia, and looks after clients all over the planet. If you don't want to learn all the ins & outs of Google, we can do it for you.
And if you want to learn even more than I giveaway here, head to AgencySavvy.com to join hundreds of marketers & business owners. It's a vibrant community of people asking questions & helping each other (& I'm in there every day too). We have new courses & guest content coming every month. I hope to see you there.
A guided tour of the Google Ads interface
How to create your first campaign in Google Ads - A step by step guide
What should you spend on Google Ads?
How to use the bidding calculator in your worksheet
How to level up your Google Ads account? Google Ads Mastery
Getting the most out of your Google Ads data starts with asking the right questions!
Simple 3-step framework to optimise your Google Ads to improve results.
Why making changes in Google Ads is important to the success of your account!
A guide to which columns are most useful in Google Ads
How to add conversion columns into your Google Ads account
How to create your first conversion in Google Ads
What's a "tracking pixel" and where do you put it?
What should you track when starting Google Ads?
Why you should use data to make your digital marketing decisions
The biggest difference between Google Ads & 'branding'
How to build your first Google Ads campaign
How many Ad groups do you need for an effective Google Ads campaign?
Google Ads Campaigns & Ad groups explained
Setting up Billing in Google Ads is vital - you can't run ads without it
What are the main Google Ads controls? (network, location, budget)
What is a campaign in Google Ads?
Should you control Bids or let the Google Ads Machine do it?
How much should you bid on Google Ads?
Common digital marketing terms explained! What do CPM, CPC, CPA, CPL & ROAS mean?
What is a 'Bid' in Google Ads & why should you care?
Do you need fancy tools to find 'hidden' keywords on Google?
How many keywords do you need for Google Ads?
What are the two main types of Google Keywords?
What are the two main types of Google Ads Targeting?
What is Targeting & Why do you need it?