Word Cortex with Anita
Hey there, it's Anita. 👋🏼 Welcome to the Word Cortex channel.
Here, you’ll find tips, tools, and strategies to communicate with clarity and confidence.
➡️ A little bit about me:
I’m a former neuroscientist turned science writer and communications trainer based in Bristol, England. I created Word Cortex to offer actionable communication strategies to hardworking, ambitious professionals (like you!) who deserve to be seen, heard, and appreciated.
💡 Here’s something for you:
The first step towards effective communication is to know your audience. Often, that’s the most ignored step.
Below, you’ll find a handy 'audience analysis' worksheet to guide you toward knowing your audience before an important presentation. Hope you enjoy it!

Audience Analysis for a MIXED Audience // Knowing Your Audience in Public Speaking

Can Storytelling Backfire? The Perils of Storytelling in Public Speaking

6 Ways to Use Humor in a Presentation — Even in Technical or Scientific Presentations

1000 subscribers THANK YOU + Send me your questions! 👇

Data Storytelling Basics (in 3 Steps): How to Communicate Data and Numbers

Become a Better Communicator with these Habits (Based on the Book 'Atomic Habits')

How to Be Heard When You are Interrupted | Stop People from Interrupting You

Here's How to be Fully Present in a Conversation: Tame Your Distracted Mind

How to Connect With Your Audience – AND Keep Them Engaged

When You DON'T KNOW the Answer — How to say "I don't know" with confidence

How to Sound More CONFIDENT in Conversations | Interpersonal communication in the workplace

Knowing Your Audience // Audience Analysis for Public Speaking

How to Organize and Structure a Presentation — like a Hollywood movie!

How to be More Charismatic (Even as a Millennial!) — Habits to Boost Your Charisma

How to Tell Great Stories in Public Speaking // 4 storytelling tips

Minimalist, Professional Presentations: 11 things to get RID of in PowerPoint

Too Many Ideas? Use THIS method to prioritize ideas (+ printable worksheet)

How to Persuade People (5 AUTHENTIC ways)

4 IMAGE HACKS for PowerPoint Presentations (backed by science) // Visual storytelling

How to Choose Fonts for Your Presentation || Fonts influence your message

4 Tips for Effective Presentations || Improve your communication skills