Dynamic Yield by Mastercard
Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.
How to use your CRM data to personalize your website
Why online grocery shopping is growing FAST
How the AI on e-commerce stores *actually* works
Personalisation Pioneers London 2024 - A Quick Lookback
Personalization Pioneers Los Angeles 2024 - A Quick Lookback
What is an "Evergreen Personalization Zone"?
The 2 WORST things you can do to your website's homepage
DON'T start A/B testing on your homepage
Tips for Boosting Results from PDP Recommendations
Tips for sharing A/B test results with executives
The 4 things every A/B test should do (check before you launch!)
The Revenue Gains From Personalization That Financial Institutions Can’t Ignore
What is a "Global Control Group"?
4 signs you've outgrown your ESP's email personalization functionality (part 4)
Raise your eCommerce AOV with this simple strategy
4 signs you've outgrown your ESP's email personalization functionality (part 3)
4 signs you've outgrown your ESP's email personalization functionality (part 2)
4 signs you've outgrown your ESP's email personalization functionality (Part 1)
Tips for choosing the right recommendations strategy
What to do if your A/B test results are negative
The TOP 5 areas of your eCommerce website to personalize by audiences
3 Easy Steps to A/B Test Prioritization
Kick your A/B Testing program up a notch
What is 1:1 Personalization?
The 4 Main Segmentation Principles
Personalization in QSR – The Possibilities You Didn't Know Existed
The Power of a Primary Audience Strategy in Financial Services
4 Signs You Need to Move Beyond Your ESP's Email Personalization Functionality
The 3 Black Friday Personas Your Website Should Personalize For
A Snapshot of Personalization Pioneers New York City 2023