Nconsulting 내일컨설팅(주)

Process of setting Marketing Objectives

Marketing Objectives

SWOT analysis (TOWS analysis)

Ansoff Matrix(Product-Market Expansion Grid)

Selective Attention, Selective Distortion, Selective Retention

PEST analysis(STEEP analysis)

3C · 4C Analysis

Marketing Environment

Threshold in marketing

Context Effect

Endowment Effect

Prospect Theory

Schema Theory

AIO analysis

Post-Purchase Behavior

Degree of Involvement

Alternative Evaluation Methods

Stimulus and Response Model

Consumer Decision Making Stages

Probability Sampling, Non Probability Sampling

Semantic Differential, Stapel Scales

Bogardus, Sociometric, Guttman Scales

Rating, Likert, Thurstone Scales

Nominal, Ordinal, Interval, Ratio Scale

Brainstorming, FGI, Delphi, Policy Delphi

Rapport, Probing, Projective method

Syndicated, Adhoc, Omnibus Research

Panel Survey, Cohort Study

Experimental Method

Types of Marketing Research