Ian Johnson
B2B management consultant who runs a best business practices blog and works for three consulting firms based in Canada and the United States. I specialize in lean manufacturing, continuous improvement, sales, marketing, SEO, SEM, supply chain management, inventory management, and strategic planning.
15 B2B Low Cost Lead Generation Strategies
B2B Sales: Why Do Customers Use Objections and Stall Tactics?
B2B Sales: I Want a Better Price
B2B Sales Cold Calling: Objections, Roadblocks and Customer Stall Tactics
Online SEO Marketing: Organic Clicks vs Pay-Per-Click (PPC) Advertising Campaigns
Online SEO: A/B Split Test to Increase Click-Through-Rates (CTR)
Bullwhip Forrester Effect: How Sudden Demand Increases Affect Supply Chains
Диаграммы-спагетти «Шесть сигм»: расчистка производственных цехов
B2B Purchasing Negotiation Five Strategies to Reduce Vendor Prices
B2B Distribution Channels for Customer Consolidation
Five B2B Cash Flow Management Strategies: Business Capital & Financing
Vendor Managed Inventory (VMI): Pros & Cons of Managing a Customer's Inventory
B2B Email Marketing: Don't Call Them Email Campaigns - Promote Something Unique
Sara Skating
Каналы продаж B2B: дистрибьютор против торгового агента
B2B Sales to Multiple Decision Makers OEM Customers and Long Sales Cycles
Company Reputation Management: Today's Customers Dictate Brands in Real-Time
Ваша цена слишком высока: как справиться с требованиями клиентов по цене
Market Feasibility Study: More Important Than a Business Plan
Marketing Pie (MIX): 7 Ways Marketing Generates Leads
B2B Sales: Appointment Setting With Customers
Hiring Management Consultants: Analysis, Billable Hours, and Onsite Implementation
Five B2B Cold-Calling Mistakes That Cost You Sales & Customers
Calculating EOQ - Economic Order Quantity (Inventory Costs & Purchasing Costs)
Pareto Charts: Work Stoppages & Downtime in Manufacturing
B2B Marketing and Sales: Lead Generation
Calculate Market Share: Sales GAP Analysis Customer, Territory & Market
Salespeople Compensation Plans: Base, Commission and Total Compensation
Бережливое производство: анализ времени цикла, отслеживание отклонений и устранение простоев в ра...
B2B Customer Service Starts With Marketing and Sales