Penticton with Jordan West.

Penticton, but make it a movement. I’m Jordan West—former BC Ambulance paramedic turned business builder—and I’m obsessed with making the best city on earth even better. We dig into the real levers that shape life between Okanagan Lake and Skaha: housing that works, safer streets, year-round prosperity, and smarter connectivity.

What you’ll get each week:
• Clear explainers on housing, homelessness, and public safety—compassion + accountability
• Connectivity fixes: YYF flights, Hwy 97 resilience, transit and bike wins
• Small-biz and downtown stories, plus tourism ideas (hello, “Napa of the North”)
• Case studies from Kelowna, Abbotsford & beyond—what to copy, what to avoid
• Actionable next steps locals can take today

If you love Penticton—or want reasons to—subscribe. And grab Penticton Pulse, my 5-minute weekly newsletter with exactly what matters in town this week.