Thomas Varekamp

I help B2B SaaS founders use data analytics to drive more acquisition, better retention, and bigger expansions.

I started 7 years ago as a data scientist at a startup, then moved into corporate consulting, and 3 years ago I founded my own company.

So far we’ve worked with 20+ B2B SaaS CEOs, CFOs, CMOs, CTOs — all dealing with the same challenge: everyone is looking at different numbers, no one trusts the dashboards, and decisions are made based on guesses.

We fix that.

I’ll make content that covers:

- How to build data foundation that gives you accurate views of your B2B SaaS metrics.
- How to find hidden opportunities that drive acquisition, retention, and expansions.
- How to connect all your internal data into one system your entire team trusts.