Applied Marketing
Welcome to Applied Marketing, where marketing research and corporate practice meet real-world relevance.
Are you a student, educator, or business leader struggling to apply the latest academic research or next-gen marketing practices? Do lengthy, technical, and complex cutting-edge marketing research and practices feel out of reach or too time-consuming? This channel bridges the gap.
📘 For Students: Learn the “why” behind marketing theories with real research-based insights and marketing industry practitioners' perspective.
🎓 For Academicians: Use bite-sized content to supplement your teaching and engage your classes.
💼 For Practitioners: Stay ahead with research-driven strategies, consumer insights, and marketing innovation—without reading long, technical, complex, and lengthy research papers/industry reports.
Subscribe to unlock the power of Applied Marketing—because knowledge should be accessible, actionable, and always advancing practice.
19. The Rise of Holistic Marketing_Marketing with a Purpose
18. Connecting with Customers: Guide to Personnel Marketing Communications
17. Managing Digital Communications_Social Media, User Generated Content, eWOM_Battle for Attention
16. Managing Mass Communications Strategies: Anatomy of a Great Advertising Campaign
15. Desiging and Managing Integrated Marketing Communications
14. Managing Retailing, Wholesaling and Logistics: Delivering Value
13. Designing and Managing Intergated Marketing Channel Strategy: Cracking the Distribution Strategy
12. Pricing Strategies: The Secret Language of Price
11. The Inventor s Journey: New Product Development Strategies and Frameworks
10. Designing and Managing Services: Service Strategies Playbook
9. Product Strategy Deconstructed
8. Crafting a Winning Brand Positioning
7. Smarter Marketing: Guide to Market Segmentation and Market Targeting
6. Understanding Business to Business (B2B) Market: Industrial Marketing Management
5. Decoding Consumer Behavior_The Science of Why We Buy
4. Conducting Marketing Research
3. Collecting Information and Forecasting Demand
2. Development of Marketing Strategies and Plans
1. Fundamentals of Marketing Management
16. Reports That Get Read: Marketing Research Report Preparation and Presentation
15. Unlocking Data Stories: Data Analysis for Decision Making
14. From Chaos to Clarity: Data Preparation and Analysis
13. Data Unsung Heroes: Fieldwork_Data Collection, Preparation, and Reporting
1. Speaking for Millions: Sample Size Determination
11. Part to Whole : Sampling Design and Procedure
10. The Art of the Ask: Questionnaire Design
6. Ask or Observe: Descriptive Research Methods, Tools and Techniques
9. The Science of 5 Star Reviews: Noncomparative Scaling Techniques and Measurement Reliability
8. Unlocking Data: Measurement & Scaling for Data Collection & Analysis using Comparative Scales
7. Answering The Billion Dollar Question: Cause and Effect Relationship through Causal Research