Joy Youell

Build a Content AI System - Editorial Magic: AI-Powered Briefs & Checklists

Build a Content AI System - SOPs & AI: Rules That Rock Your Workflow

Build a Content AI System - Writers + AI = Dream Team

Build a Content AI System - Launch, Measure, Repeat: AI in Action

Choosing the Right AI Tool for Your Content Operation

The Science of Persuasive Marketing: How to Drive Action

Behavioral Economics in Action: Case Studies & Future Trends

How to Use Heuristics & Biases to Influence Consumer Behavior

Consumer Decision-Making: How People Really Buy & What Marketers Need to Know

Behavioral Economics for Marketers: How to Influence Consumer Decisions

Reason Your Videos May Not be Indexing Fast (Hit that AI Disclosure)

Finding ChatGPT traffic in GA4

AI in Marketing Session 4 - AI for Content Creation

AI in Marketing Session 5 - Ethical Considerations in AI Marketing

AI in Marketing Session 3 - Personalization and AI

AI in Marketing Session 2 - AI-Powered Customer Insights

AI in Marketing Session 1 - What's all the Hype About?

Data Driven Marketing Module 3 - Analyzing Marketing Data

Data Driven Marketing Module 5 - Tools and Technologies

Data Driven Marketing Module 4 - Applying Data Insights to Marketing Strategies

Data Driven Marketing Module 2 - Collecting and Managing Data

Data Driven Marketing Session 1 - Data as Fuel

Write Better Than AI Session 4 - Meticulous Research

Write Better Than AI Session 5 - Ingenious Formatting

Write Better Than AI Session 3 - Telling Stories

Write Better Than AI - Session 1 "Break the Rules"

Reframing Lead Generation as a Value-Driven Transaction

Marketing and sales need to get along

Lead gen = meeting people where they're at

Rethink Lead Gen