Grape Collective

Our firm belief is that a good wine becomes better the more you know about it. So we will write about and video as wide a swath as possible, from obscure, eclectic subjects such as Californian Ribolla, to the more tried-and-true offerings, like Brunello. We will offer a platform for emerging talent within the wine world, with innovative tools and experimental approaches to telling their stories. Eric Asimov said it perfectly in his NY Times column: "Good wines have stories to tell, but sadly, they are at a loss for words. As articulate as a fine wine may be, it is left to humans to supply the translation."