GateLondon
The Gate is an integrated advertising agency with offices in London, New York, Hong Kong, Singapore, Shanghai and Edinburgh, responsible for creating some of the world's most iconic and enduring campaigns.
We believe there are no such thing as 'consumers' these days. There are only "considerers": people who can be persuaded to consider your product or service, at least once so that the experience can deliver - or not - against expectations.
These considerers come info-armed. Often they know more about what they're trying to buy than the person selling it. We believe in changing the context in which things exist, to give real competitive advantage.
Whether we're promoting awareness, behaviour change or fighting for market share, we try to re-write the rules of the game, until it's one that only you can win.
We call it Predatory Thinking.
Chiltern Flock v05—Oxford 1
Chiltern Flock v05—West
The Gate London Showreel
The Gate London is moving
THE BIG SOUND UK 640x360 no clock
The Predatory Thinking: Complete series
6. The Predatory Thinking Series: Examples of predatory thinking & the benefit of simple
5. The Predatory Thinking Series: The opinion former
4. The Predatory Thinking Series: The language of the customer & being different
3. The Predatory Thinking Series: How communications work
2. The Predatory Thinking Series: What's the real medium
1. The Predatory Thinking Series: The problem with advertising
The Gate London - Predatory Thinking
NS&I April Ad "5 CHANCES"
National Accident Helpline Radio Ad
National Accident Helpline Ad "Knocked Down"
Royal British Legion
Royal British Legion 2011
Just Retirement Synced Banners
Friends Provident t20 Cricket Sponsorship Spot
Lebara Moble - The Call of Africa TV 30sec
Media Week Gold Award winning submission - CST The Gate for Towry
Crusha - Nickelodeon Sponsorship
Crusha - Field
Crusha - Gym
Daihatsu Terios
Daihatsu Sirion
Friends Life
Admiral Multicar 30sec third
Admiral Multicar 30sec second